Vasundharaa Infra
00 — Overview
The Full
Story.
Vasundharaa Infra partnered with Vertiple to build a complete, performance-driven real estate brand from the ground up. Our engagement went far beyond social media; we developed a unified brand identity, executed large-scale offline branding, produced high-quality content, and ran data-driven digital campaigns that translated directly into business growth. We designed the company's logo and visual identity, created premium print media and outdoor hoardings, managed end-to-end social media, produced cinematic reels and promotional videos for commercial shops and malls, and established a founder-led content strategy that positioned the leadership as trusted voices in the real estate industry. On the performance marketing side, we managed ₹10+ lakh in Meta advertising over six months, generating 600+ qualified leads and converting 62 buyers into confirmed customers. This resulted in an impressive 10.3% lead-to-customer conversion rate, with an average Cost Per Lead (CPL) of approximately ₹1,667 and an average Customer Acquisition Cost (CPA) of approximately ₹16,130. - At a Glance - Complete Brand Identity – Logo, branding system & visual guidelines Offline Branding – Hoardings, brochures, print creatives & site branding Content Creation – Professional graphics, cinematic reels & promotional videos Founder Personal Branding – Trust-building, educational & thought-leadership content Social Media Management – End-to-end strategy, content planning & publishing Performance Marketing – ₹10+ lakh in Meta Ads managed over six months 600+ Qualified Leads generated 62 Confirmed Customer Conversions 10.3% Lead-to-Customer Conversion Rate ~₹1,667 Cost Per Lead (CPL) ~₹16,130 Cost Per Customer Acquisition (CPA) One-Line Impact From brand identity to customer acquisition, Vertiple transformed Vasundharaa Infra into a high-performing real estate brand with a unified presence across digital and offline channels driving measurable growth through strategy, content, and performance marketing.
01 — Context & Strategy
Rewriting the
Narrative.
The Challenge
Vasundharaa Infra wanted to establish itself as one of Gwalior's most trusted real estate developers while simultaneously generating high-quality enquiries for its commercial and retail projects. The objective wasn't just to create visually appealing marketing it was to build a complete brand ecosystem that could create awareness, earn trust and consistently generate qualified leads.
The Solution
Rather than offering individual marketing services, we partnered with Vasundharaa Infra as their complete branding and growth partner. From creating a distinctive brand identity to executing high-performance marketing campaigns, every customer touchpoint was designed to build trust, increase visibility, and drive measurable business growth. Brand Identity We built a premium brand identity that reflected credibility, professionalism, and long-term value. What We Delivered Logo Design Complete Brand Identity System Colour Palette & Typography Brand Guidelines Marketing Collateral Templates Print & Outdoor Branding We created a consistent offline brand presence that strengthened visibility across every physical touchpoint. Deliverables Premium Hoarding Designs Site Branding Newspaper Advertisements Brochures Flyers Banners Sales Office Branding Event Branding Promotional Print Creatives Social Media Management We managed Vasundharaa Infra's complete social media ecosystem with a strategy focused on trust, engagement, and lead generation. Content Strategy Monthly Content Planning Real Estate Educational Content Project Awareness Campaigns Commercial Shop Promotions Mall & Retail Space Promotions Construction Progress Updates Customer Success Stories Lifestyle-Based Content Festival Campaigns Static Creatives Motion Graphics Carousel Posts Video Production To increase engagement and showcase projects effectively, we produced premium video content tailored for Instagram, Facebook, and YouTube. Content Formats Cinematic Property Reels Commercial Shop Walkthroughs Mall Promotional Videos Drone Shoots Construction Progress Films Customer Testimonial Videos Educational Real Estate Reels AI-Generated Promotional Videos Project Launch Campaigns Sales-Oriented Short Form Content Founder Personal Branding Trust is one of the biggest drivers in real estate. We positioned the founder as the face of the brand through a consistent content strategy that educated, informed, and built credibility. Content Pillars Industry Expertise Market Insights Investment Education Customer Trust Stories Behind-the-Scenes Content Thought Leadership Community Engagement By consistently showcasing the founder's expertise, we strengthened brand credibility and improved the quality of incoming enquiries. Performance Marketing We executed full-funnel Meta advertising campaigns focused on generating qualified enquiries for commercial properties and retail spaces. Campaign Focus Brand Awareness Lead Generation Commercial Shop Sales Mall Promotions Remarketing Campaigns Local Audience Targeting Conversion Optimisation Results That Matter Advertising Budget Managed ₹10,00,000+ Across Meta Ads campaigns over a six-month period. Qualified Leads Generated 600+ High-intent enquiries from targeted advertising campaigns. Customer Conversions 62 Qualified leads converted into confirmed customers. Lead-to-Customer Conversion Rate 10.3% A strong conversion rate for commercial real estate marketing. Average Cost Per Lead ≈ ₹1,667 Generated through highly targeted Meta advertising campaigns. Average Customer Acquisition Cost ≈ ₹16,130 Average advertising cost required to acquire one confirmed customer. Campaign Highlights ₹10L+ Meta Ad Spend Managed 600+ Qualified Leads Generated 62 Confirmed Customer Conversions 10.3% Lead-to-Customer Conversion Rate Complete Online & Offline Brand Transformation Founder Successfully Positioned as a Trusted Industry Voice Consistent High-Quality Content Across Multiple Platforms Full-Funnel Marketing Strategy from Awareness to Conversion Services Delivered Brand Identity Design Logo Design Print Media Design Outdoor & Hoarding Branding Social Media Management Content Strategy Graphic Design Reels & Video Production Founder Personal Branding Commercial Project Marketing Meta Ads Management Performance Marketing Lead Generation Campaigns Brand Communication Business Impact Vasundharaa Infra transformed from a conventional real estate developer into a modern, content-driven brand with a strong presence across digital and offline channels. Through strategic branding, consistent storytelling, founder-led content, and performance marketing, we built a scalable marketing ecosystem that not only increased visibility but also generated measurable business growth. Project Snapshot ₹10L+ Managed Ad Spend 600+ Qualified Leads 62 Customer Conversions 10.3% Lead-to-Customer Conversion Rate Complete Brand Identity & Marketing Execution End-to-End Branding, Content & Performance Marketing Partner
Quantitative Outcomes
